Bluecore's House of Retail: A Standout After-Party at eTail West

Bluecore’s goal was to not only host a fun event but to establish their brand as a leader in innovation and creativity for retail marketers. Opal worked closely with Bluecore to craft a strategy that would draw in large crowds and leave a lasting impression. The plan centered around three key pillars: a headline attraction, engaging entertainment, and premium hospitality—all seamlessly coordinated to create a standout experience.